Marketing Channel Management Exam Essay

Please pop up each section on a new varlet. 3. Please save clearly and neatly. Marks will be penalized for bad writing. 4. Cross come out of the closet any unwritten pages in the function sheet. 5. Calculators are allowed to be utilize during the exam. Section A 5 X 2 Marks = 10 Marks This section consists of Multiple Choice questions. Please mark you answer in the answer sheet by writing only the resource number after the question number.Please compose only what is asked. As a thumb rule, write a maximum of a page for each 10 marks and half a page for a 5 marks question. 1. Define Marketing Channels. Explain how and why merchandising channels are managed. marks 2. What are the responsibilities of a sales executive director? 5 marks 3. Illustrate the sales advert process and write down all the steps involved in the sales call. 5 marks 4. Draw a typical marketing channel for a mass product and illustrate the flow with directions for the following A. Money B. livestock C. Inf ormation 10 marks Section C This section consists of numerical questions. Please illustrate all steps and try to show calculations wherever possible. Please state any assumption you are making clearly. research 15 marksPlease estimate the number of sales executives, and supervisors needful for the following Channel Partner for Hindustan Singleshaft which is a top FMCG company in India. The channel partner has to service 1000 outlets. The categorization is given to a lower place a languish with the time indispensable to complete a sales call at each outlet and the frequency of visiting the outlets.The time required to travel from one outlet to another is 10 minutes on an average. Each Sales Executive has a six day race week and works for 10 hours a day including an hour long lunch break. So each sales executive has 9 rough-and-ready hours of work for 6 six days a week. Assume a 10% buffer sales force in your estimation. For every 4 sales executives one supervisor is required to supervise them.